If you’re still interested in using social bookmarking, you can follow these tips. The first thing you should remember, however, is to keep a diverse link profile. Focus too much on a social bookmarking site and you’re putting the crosshairs of the Penguin on your chest. Focus too much on anything and you run that risk. Only use a few social bookmarking sites, and only so long as they are effective.
First, you need a focus on your niche. Reddit is a good example here. It’s a bad idea to step into one of the largest, most genera subreddits to try to advertise your site. Instead, you need to identify a subreddit that suits your niche or is dedicated to your products. You can also look for social bookmarking sites in your niche; Hacker News is a good example of a focused site.
Next, you need to analyze the lay of the land. Using Reddit as an example again, examine their rules as mentioned above. If you break the rules, your link is going to be downvoted into oblivion and your account might be flagged as a spammer. If you follow the rules, you may have goodwill racked up from positive interactions and will benefit more from an involved community.
When you’re about ready to start linking to your site, you should make sure the content you’re linking to is as valuable as you can possibly make it. The less valuable it is, the more likely you are to be called out as a spammer or advertiser. When you pack your content with value, you can lead with a disclaimer along the lines of “I know this is my site, but I think it really fits with this discussion.” You can, essentially, get away with it.
Once you have posted a link, go back to acting like a normal user. As long as you’re not posting your links constantly, you can get away with a lot on these communities. Treat every link as a precious commodity. The more valuable you are, the more valuable your site becomes, and the more willing users are to view it when you post it.
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